Business & Systems Analyst · MBA · Kansas City
Estelle
Lu.
I combine psychology and business training to build analytics that work with human behavior, not against it. I enjoy working where business needs, data, technology, and people come together.
About
Nice to meet you!
I'm an MBA-trained business systems and analytics professional based in Kansas City. I combine psychology and business training to build analytics that work with human behavior, not against it.
I enjoy working where business needs, data, technology, and people come together, helping teams clarify problems, improve processes, and make better decisions.
I believe that the best products and dashboards don't just give you more data. They give you a clearer vision.
Outside of work, you'll usually find me training for my next marathon, enjoying a latte, or baking something sweet.
How I work
Structured Problem Solving
I break down complexity, identify root causes, and build practical, scalable solutions
Human-Centered Adoption
I design with users in mind and support change through training, documentation and ongoing partnership
Turning Complexity into Clarity
I simplify the complex, creating clarity through systems, data, and compelling visuals
What I do best
Featured Work
Projects that made a real difference.
Analytics, financial systems, workflow support, and business process improvement. Click any project to expand.
Recognition
Dashboard Philosophy
Dashboards that help people decide, not just inform.
I design for the people who will actually use the data: busy professionals making important decisions under pressure. Good analytics begins not with the data, but with understanding the audience.
The best dashboards don't give you more information. They give you the right information, shaped into a story that's useful in the moment it's needed.
Outcome-First Metrics
Surface what matters most, not what's easiest to measure. Focus on business outcomes that drive impact.
Clear Visual Hierarchy
Information that is easier to take in reduces cognitive load at decision time. Clean, focused design that prioritizes signal over noise.
Signal Over Noise
Highlight what matters most and remove what doesn't. Clean, focused design that earns attention rather than demanding it.
Audience-Specific Decisions
Design for the user, their context, and their business. Executive, operational, and user-level needs are genuinely different.
Open to contract, full-time, and consulting opportunities in analytics, business systems, and data-driven strategy.